Brennan Dunn – Double Your Freelancing Rate

Description

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01- Flagship Courses

02- Mini Courses – Workshops

Brennan Dunn – Double Your Freelancing Rate
Brennan Dunn’s “Double Your Freelancing Rate” is a comprehensive course designed to help freelancers significantly increase their rates by redefining how they sell themselves to clients. Through step-by-step videos, scripts, documents, templates, case studies, and more, the course equips freelancers with the knowledge and tools to understand their clients better, set higher rates confidently, and close deals effectively.
 

Module 1: Understanding Your Clients
The first module focuses on understanding what clients want and the value of their projects. By grasping these concepts, freelancers can better meet client needs and justify higher rates.
Module 1 Lessons:

Why Do We Become Freelancers?
What Do Clients Want?
Qualifying New Clients
The Pain Behind The Project
Quantifying The Financial Upside
Getting To A Solution
Working With The Wrong Clients

Module 2: Your Rate: Groundwork
This module delves into the reasons behind freelancers’ pricing strategies, exploring the science and theory of pricing in consulting. It addresses common pitfalls and how to avoid them.
Module 2 Lessons:

The Problem: Positioning Yourself as a Commodity
The Science Of Pricing
Avoiding Commoditization
Reducing Risk

Module 3: Pricing Structures for Your Projects
Module 3 explores various pricing options available to freelancers, providing recommendations based on different consultancy models and client types.
Module 3 Lessons:

Hourly Rates
Daily Rates
Weekly Rates
Monthly Rates
Fixed Feature or Requirement vs Fixed Fee
Deferred Value
Performance-Based Rates
Equity
Partial Equity
A Note On Value-Based Pricing…
What Do I Recommend?

Module 4: Determining Your Rate
Many freelancers struggle with setting their rates. This module offers a systematic approach to calculating and setting rates that support a sustainable and profitable freelance business.
Module 4 Lessons:

Calculating Your Target Minimum Effective Hourly Rate (TMEHR)
Pricing Your Projects Based on Your TMEHR
Modulating, Optimizing and Delegating
Being Confident In What You Charge

Module 5: How To Close The Deal
In this module, freelancers learn how to pitch their services effectively, write compelling proposals, package their offerings, and handle client pushback to close deals successfully.
Module 5 Lessons:

When To Propose
Structuring Your Proposal
Packaging
Handling Pushback

Module 6: The Path Forward
The final module explores how freelancers can continue to grow their businesses after they start charging premium prices. It covers strategies for productizing consulting services, raising rates for existing clients, and building a personal brand.
Module 6 Lessons:

Selling Retainers
Productized Consulting
Raising Your Rates On Existing Clients
What Does Tomorrow Look Like For You?

Bonus: Video Interviews
The course includes bonus video interviews with students who have successfully implemented the Double Your Freelancing Rate framework. These interviews provide real-world insights and inspiration from freelancers who have transformed their businesses using the course materials.
Conclusion
Brennan Dunn’s Double Your Freelancing Rate course offers a structured and detailed approach to help freelancers increase their rates and build a more profitable business. With its focus on understanding clients, strategic pricing, effective pitching, and ongoing business development, the course provides a comprehensive toolkit for any freelancer looking to elevate their career.

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